Privacy Policy

Dear Parents:

Welcome to the TJ & Pals website owned and operated by UmaChaka Media, Inc. Please review the information below to familiarize yourself with our policies on website privacy, so that you can take full advantage of all the fun activities available for you and your family. TJ & Pals is committed to providing a fun, entertaining, and safe website where parents can introduce their children (ages 2-7) to an exciting world of learning opportunities.

We are dedicated to safeguarding any personal information collected while using our website. We ensure that our Privacy Policy and our information practices adhere to applicable United States' data privacy laws and legislation, including the Children's Online Privacy Protection Act. We are therefore providing you with this Privacy Policy that describes the information practices of the TJ & Pals website, including how we collect, use and disclose personal information.

Information Collected or Shared on Our Site

As described in this Privacy Policy, when parents acquire a paid membership to TJ's Club for their child, we will collect personally identifiable information ("PII") from parents. The types of PII that may be collected at that time include the parents' full name, email address, and credit card billing information including mailing address. We do not collect PII from children, and any PII determined to have come from children under the age of 13 is deleted from our records. When PII is submitted during the TJ Club membership application process, we always require payment via the parents' credit card so that we can verify through this transaction that no one other than the parents have submitted this information.

As part of the benefits of TJ's Club, parents are able to participate with their child in a text or video chat online with loved ones feature, TJ Connect. Parents are also able to link their child through our Live Play feature with up to three other TJ Club members so that the children can play games together, or engage in other activities on the website and through mobile Apps. These interactive features are private and the information shared by participants will not be collected or stored by our site. We do encourage participants, however, to use the same degree of caution when utilizing these features as they would when engaging in any other type of communication via the Internet.

Parents' payment of their membership fee when joining TJ's Club, or parents' use of TJ's Club services in the case of non paying TJ's Club participants, such as free guest pass holders, constitutes the parents' agreement to allow their child to participate in all aspects of TJ's Club including TJ Connect and Live Play. Parents, at their discretion, may then approve "Add a Pal" requests for their child, which will allow grandparents, other family members, or friends to chat with their child via TJ Connect, or to play games with their child via Live Play. Of course, we are not responsible for the PII revealed to participants when utilizing these features. Please note that thanks to the parentally controlled SafePlay protection provided on our site, children can be protected from viewing external links, ads, or browsing the internet while enjoying all the benefits of TJ Connect and Live Play.

Every TJ Club membership includes a main account plus three full access sub-accounts that can be assigned by parents to whomever they choose. Parents will be asked to provide our site with the name and email address of any sub-account holder who is not under the age of thirteen so that we can communicate directly with the holder of the sub-account.

When parents enter our sweepstakes to win a TJ's Club membership, we collect their name and email address. We may also request a user name and email address when parents submit a form through the "Contact Us" portion of the website so that we may respond to the inquiry. We collect this e-mail address for the sole purpose of responding directly on a one-time basis to a specific inquiry.

For some of our online activities - such as polls, surveys, games or contests - we may ask parents or children to provide information that is not personally identifiable, such as country of residence or favorite color.

Additionally, when visitors come to our site, we may passively collect certain non-personally identifiable computer information, such as the type of computer operating system (e.g., Windows XP or Mac OS), the user's IP Address, the web browser (e.g., Firefox, Internet Explorer) being used, the frequency with which guests visit various parts of our site, and information regarding the Internet service provider, in order to make our site more interesting and useful to you and for various purposes related to our business. We or one of our contractors, on our behalf, may collect this non-personally identifiable information through the use of software technologies such as unique identifiers or "cookies." Cookies are small text files that we place in visitors' computer browsers to store their preferences. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. Each browser is a little different, so look at your browser's help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your Web experience smoother, and some of our services may not function properly.

How We Use and Disclose the Information We Collect

As mentioned above, the TJ & Pals website requires parents to provide their valid email address in order to register and to participate in various activities on the website. This email address is correlated with the account user name. We use this email address for various purposes including: to send parents communications about the parents' account or about the features of our website, to send parents periodic TJ & Pals newsletters or other relevant TJ & Pals updates. We also may use this email address to send parents promotional messages regarding TJ & Pals' products and services. Parents may unsubscribe from such promotional email communications by clicking on the unsubscribe buttons in those emails.

We may also actively collect and use email addresses and user names to track usage and to ensure users are following the site's Terms of Use. In addition, we may use an email address and user name to ban a user temporarily or permanently from the website if that user engages in inappropriate conduct on the site. We also may use information in the aggregate to analyze site usage.

We may disclose information where we are required to do so by law, for example, in response to a court order or a subpoena, or where we disclose information to service providers or other group companies who provide support for the operations of our website and who do not use or disclose the information for any other purpose. To the extent permitted by applicable law, we also may disclose PII in response to a law enforcement agency's or other public agency's (including schools or children services) request or if we feel that such disclosure may prevent the instigation of a crime, facilitate an investigation related to public safety or protect the safety of a child using our website, protect the security or integrity of our website, or enable us to take precautions against liability.

If we sell all or part of our business or make a sale or transfer of our assets or are otherwise involved in a merger or business transfer, we may transfer PII to a third party as part of that transaction, to the extent permitted by applicable law.

Collection of Information for Third-Party Sites and Sponsors

We do not allow third-party companies to solicit or advertise to our users. Our intention is to keep TJ & Pals free from any of this type of direct advertising.


The security of your personal information is important to us. We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. When you enter sensitive information, such as your credit card number, we encrypt that information using secure socket layer technology (SSL).

Financial Information

As noted above, parents wishing to purchase a membership must provide at the time of purchase, their full name, email address, and credit card billing information. That information is collected and stored by our payments processing vendor for the purpose of processing payments made to TJ & Pals. That information is safeguarded with appropriate security, and it will not be used for other purposes. Furthermore, our payments processing vendor has agreed to maintain the confidentiality, security, and integrity of the personal and financial information it obtains from the TJ & Pals website, and only to use this information on our behalf. Our financial institution is bound by all applicable privacy laws relating to the provision of financial services.

If personal information is not provided to us, then TJ & Pals may not agree to process a membership request and may not be able to provide access to certain content and functionality on our website, or to provide other information, products or services which may be requested.

Access to Information, and Objection to Information Collection and Retention

If for any reason you are concerned with the way we are using your PII, or would like to access, correct or request that we delete such PII, please contact us at the email address provided in “Contact Us” below. Please include in your email a mailing address and a telephone number where we can reach you. To protect you and your security, we will take reasonable steps to help verify your identity before granting you access to the PII that we collect and maintain about you on our website. Please be advised that if you ask us to delete your PII, you might be prevented from participating in activities on our website.

Contact Us

Please send an e-mail with your questions or comments to [email protected].
As mentioned, please be assured that any personal information that you provide in communications to the above e-mail will not be used to send you promotional materials, unless you so request.

Effective Date

The privacy policy set out above is effective as of August 7, 2011, and applies to any information previously obtained by UmaChaka Media, Inc. via its TJ & Pals Website. We reserve the right to change the privacy policy at our sole discretion. Users will be informed of any such change by our posting a new privacy policy on the website. The effective date of any change to our privacy policy will be clearly marked. As required by law, we will not use PII in ways that are materially different from the ones described in our Privacy Policy without also providing notification of such practices and obtaining consent to any such different uses.

By using the TJ & Pals website, you signify your assent to this Privacy Policy and agree to the transfer, collection, processing and use of data by this website. If you do not agree to this Privacy Policy, please do not use this site. As noted, this Privacy Policy may be amended from time to time, so please check back periodically to ensure that you are aware of any changes. Your continued use of the TJ & Pals website will signify your acceptance of these changes.

We appreciate your visiting our site and we hope that you will find it to be a fulfilling learning environment for your child.

UmaChaka Media, Inc.
3041 Fallstaff Road, #106
Baltimore, MD 21209
Phone: 410-753-4132